CNN president Jeff Zucker
has pulled the plug on British host Piers Morgan's TV show after its ratings
plunge, ending the former tabloid editor's three year run on U.S. television.
Morgan, who irked U.S. gun
owners after launching a crusade for greater gun control, struggled after
stepping into the shoes of popular, down-to-earth host Larry King in the
coveted 9:00 p.m. primetime slot.
"CNN confirms that
'Piers Morgan Live' is ending," CNN vice president of communications
Barbara Levin told AFP. "The date of the final program is still to be
determined."
"It's been a painful period and lately we have taken a bath in the ratings," Morgan said, adding that the show suffered especially on slow news days.
King, known for his ability
to connect immediately and easily with ordinary Americans, hosted "Larry
King Live" on CNN from 1985 to 2010.
Now 80, King still wears
his trademark wide-rimmed glasses, shirt with rolled-up sleeves and suspenders
as he hosts a show broadcast on Hulu, Ora TV and Russia's RT television.
Too
British for U.S. TV?
Morgan, in contrast, was
inherently British -- and it was not just his accent, which for many viewers
was grating, smug and condescending. Morgan made repeated references to
cricket, a sport with little US presence, and professed his ignorance about
American football and preference for the round football, soccer.
In an interview with The
New York Times, Morgan said the show had "run its course," adding
that he and Zucker "have been talking for some time about different ways
of using me."
He also acknowledged the
show was underperforming.
"It's been a painful period and lately we have taken a bath in the ratings," Morgan said, adding that the show suffered especially on slow news days.
"Look, I am a British
guy debating American cultural issues, including guns, which has been very
polarizing, and there is no doubt that there are many in the audience who are
tired of me banging on about it," he added.
Morgan, whose contract ends
in September, said he was weighing a different role at CNN where he would have
fewer, higher-impact appearances, such as through major interviews with
"big celebrities and powerful people."
'You're
an unbelievably stupid man'
Morgan attracted national
attention when he took a tough gun-control stance following the December 2012
massacre at the Sandy Hook elementary school in Connecticut.
Gun rights activists soon
posted a petition on the White House website calling for Morgan to be deported
for allegedly attacking the Second Amendment rights of ordinary Americans after
making anti-gun comments. It gathered 109,334 signatures.
The petition was posted
after Morgan told gun advocate Larry Pratt on his show: "You're an
unbelievably stupid man, aren't you?"
America has suffered an
epidemic of gun violence over the last three decades. The vast majority of
weapons used have been semi-automatic weapons obtained legally by the killers.
Morgan was editor of the
Daily Mirror newspaper from 1995 to 2004 and before that was editor of Rupert
Murdoch's News of the World, which closed amid a phone hacking scandal in 2011.
On Twitter, the handful of
Morgan fans were drowned out by the flood of snide and nasty tweets.
"About time,"
read a typical tweet. "He was an idiot, boring, embarrassment."
"Piers Morgan show
being dropped by CNN, a move likely to upset one or maybe even two people,”
read another.
One prolific tweeter not
commenting yet was blogger Andrew Sullivan, Morgan's British-born U.S.-based
nemesis.
The two have clashed repeatedly,
with Sullivan claiming that his rival was a relentless self-promoter tainted by
his role in the tabloid phone hacking scandal.
Morgan insists that he's
"never hacked a phone, told anyone to hack a phone, or published any
stories based on the hacking of a phone."
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